When I go live on my own Instagram handle and talk to my fans, I am always ready to answer all questions,” he says. ![]() When I feel I need to speak out, I always do. He holds ‘ask me anything’ sessions on social media and rarely resorts to a ‘no comment’ statement. People should know them for themselves not an image they have created.”Īmaal has invested time and effort in staying connected with his audience. I would tell every young artiste to build such a relationship with their audience. That obsession and love comes only by being yourself with your followers. They are obsessed with the music, but they love the artiste for who he is. and that is a very important relationship. “More than my music, they love me for me. The numbers may be on a different scale abroad, but the faith Amaal reposes in his fans brings to mind international pop superstar Taylor Swift’s devoted fandom, labelled ‘The Swifties’ who have been indulged by Taylor, and now collectively form an extremely influential interest group.Īmaal has some sagacious advice for young artistes looking to amass a fan base of their own. I think it’s beautiful the way they celebrate my videos.” My fans literally play my music to people and say, ‘Hey, check this song out, it’s by our idol.’ I decided to feature in the Pyar Ek Tarfaa video because of the love of my fans on Twitter and Instagram. But my 1.6 million fans are as strong as 160 million. There are artistes with 10 times the numbers I have. You stand out when you have true followers. Every day there is a new song, a new video, a new podcast. I would not have had that support if I did not have my fans. He has over 5 lakh followers on Twitter and 16 lakh followers on Instagram his YouTube channel has around 1.5 lakh subscribers.Īcknowledging the role that social media has played in shaping his career, Amaal points out, “Even if you do a song with the biggest stars of the country, you need to support it. The 30-year-old composer of songs such as Sooraj Dooba Hai and Kaun Tujhe is barely seven years into the profession, but is already a heavy hitter across multiple social media platforms. So, how exactly do outliers make their presence felt in an entertainment space supersaturated with new content? Musicians like Amaal Mallik have nailed it-they have astutely turned to various social network platforms, and independently built up a loyal audience, and a strong brand centred around their own personas. Along with that, Mallik is working on his next independent single that is going to be composed and sung by him.“Today, just placing a song in the musical marketplace does not work that thinking belongs to a very different time,” says composer-singer Amaal Mallik whose latest song Pyar Ek Tarfaa, a duet with Shreya Ghoshal, garnered 21 million views on YouTube within a week of its release. This project marks Amaal Mallik’s first collaboration with both Prabhas and Pooja. He is known for his ability to dabble with several genres and subjects and deliver stellar solo albums as well like the mammoth soundtrack from MS Dhoni The Untold Story and the recently released Saina Nehwal Biopic.Īmaal, who made his debut with Salman Khan’s “Jai Ho”, is currently composing music for Telugu star Prabhas’ upcoming film ‘Radhe Shyam’ featuring Pooja Hegde in the female lead. ![]() 'Īfter giving several back to back hits like Airlift, Kapoor and Sons, MSD, Badrinath ki Dulhaniya, Golmaal 4, The Sonu Ke Titu Ki Sweety, Amaal Mallik is the composer who can follow the narrative yet deliver super hit music and is the only youngest composer to have his songs in the club of 100 crore films. Jasmin Bhasin that has taken over the radio, tv and internet like a storm.ĭelighted with joy, Amaal comments ,"It feels awesome to feel the love from fans and winning an IIfA for the fourth time is beautiful. The 31 year-old has earned several other accolades at various award shows and has currently been in the news for his latest independent release with singer Shreya Ghoshal titled ‘Pyaar Ek Tarfa' feat. Mallik post his breakthrough song in Bollywood ‘Sooraj Dooba Hai’ he has delivered back to back super hit singles like Roke Na Ruke, Aashiq Surrender Hua, Bol Do Na Zara, Kar Gayi Chull, Soch Na Sake, Main Rahoon Ya Na Rahoon, Hua Hain Aaj Pehli Baar. ![]() The young composer Amaal Mallik, has mesmerised the audience with his music since his debut in 2014. Music director Amaal Mallik along with Mithoon, Akhil Sachdev, Vishal Mishra, Sachet-Parampara has bagged the Best Music Director award for the Kabir Singh Album at IIFA 2020. ![]() MUMBAI: Singer Shreya Ghosal, receives the Best Playback singer award at IIFA 2020 for their song Yeh Aaina.
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